What is a Career in Content Marketing Like?
Lena Kelly has a career in content marketing as a Digital Content Coordinator for BoxCast. Basically, she’s considered a “digital storyteller.”
Lena works in the marketing department and is focused on building the BoxCast brand and content strategy. Every day she’s focused on pumping out valuable content for their customers. It’s all part of a newer marketing strategy called “content marketing.” Lena is charged with growing many of BoxCast’s content marketing channels including the company blog, downloadable guides, email, newsletters, social media and webinars.
Day-in-the-life of a digital storyteller
Two of the big markets Lena and the BoxCast marketing team are focused on are the church and sports space. That means they are focused on creating content that focuses on some problem or “pain point” their customers in these areas may be facing. For example, Lena says if a church wants to know how to enhance their audio, then they publish content based on helping them figure out that problem and distribute that content in their marketing channels.
Lena’s path to a content marketing career
Lena actually studied international studies and Spanish and originally had planned on either being a doctor or a lawyer. But both her parents are lawyers and she decided she didn’t want to go into law. She thought she’d have to pursue a career as a doctor but felt she didn’t have the drive or passion to study medicine. That’s when she started looking at business. She then found out about BoxCast and the marketing position through a program called Venture for America, which is a two-year fellowship that places recent graduates with promising start-ups throughout the country.
Lena believes working for a startup or small business is really the best way to hone any skills and make sure you develop ideally for a future where you can possibly start something of your own.
Lena graduated from Washington University in St. Louis where she pursued a double major in International Studies and Spanish.
Lena joins the BoxCast family as a Fellow for Venture for America, an organization that recruits top college graduates to work for the most promising startups in the country.
Learn more about Venture for America – http://ventureforamerica.org/
Check out Boxcast – https://www.boxcast.com/
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